Chief Executive Officer
Steve Rhoades is the CEO of Petra Systems, a leading global technology provider for the renewable energy, energy efficiency, and distributed power generation markets.
Prior to joining Petra, Mr. Rhoades was CEO of Satcon Technology. From 2008 through 2011, Mr. Rhoades led Satcon's strategy to focus on the utility-scale solar market. During this period, he divested three non-core divisions, raised more than $95M in debt and equity capital, grew annual revenue from $24M in 2008 to $188M in 2011, and led the company to #1 market share in North America and #2 global market share for commercial and utility-scale photovoltaic inverters.
Prior to Satcon, Mr. Rhoades was COO of Advanced Energy, where he led a significant turnaround of operations. Prior to AE, Mr. Rhoades held executive roles in corporate development, general management, marketing, engineering and operations at several leading semiconductor and semiconductor equipment companies, including Lam Research, Trikon, Applied Materials, Rockwell International and Hughes Aircraft.
Mr. Rhoades' education includes a Bachelor of Science and a Master of Science in Physics from the University of Illinois.
Chief Operating Officer, Executive Vice President
Marcelo Figueira serves as EVP/COO of Petra Systems. In this position, Mr. Figueira is responsible for the overall operation of the company including manufacturing, supply chain, project management, customer programs, IT and HR.
Prior to joining Petra Systems, Mr. Figueira served as the CEO of Greenstar Managed Services LLC. Prior to Greenstar Managed Services, Mr. Figueira was the Interim CEO and COO at Stirling Energy Systems, Inc., COO of Tessera Solar North America, Inc., and was responsible for leading the Engineering, Construction, Operation and Asset Management, Vice President, Asset Management of PetraSolar Inc., the Executive Vice President of Asset Management for Econergy PLC and General Manager Joint Venture Operations for PSEG Global, the unregulated business unit of PSEG, New Jersey.
During his 25-year career, he has earned vast experience in the power industry, ranging from Electrical Engineering to Executive and Board positions at power companies around the globe. At PSEG Global, he spent 10 years as CEO of PSEG in Argentina and General Manager of Global Investments in South America, India and Italy.
Mr. Figueira holds a BS in Electrical Engineering from Rosario University in Argentina and an MBA from Texas A&M University.
Dr. Juan José González
Chief Technology Officer, Executive Vice President of R&D and Product Management
Dr. Juan José González is Chief Technology Officer and Executive Vice President of R&D and Product Management at Petra Systems and is responsible for designing and delivering Petra Systems core technologies.
Prior to joining Petra Systems, Dr. González served as the Vice President of Engineering at Satcon Technology Corp. Prior to Satcon, Dr. González was the Director of Project Management for Hach Company, a subsidiary of Danaher Corporation. Dr. González also served at Advanced Energy Inc., where he was promoted into several positions of increasing responsibility including Engineering Business Director and Director of Worldwide Applications and Technology.
Dr. González holds a MSc. degree in Electrical Engineering and a Ph.D. in Plasma Physics from Colorado State University. Dr. González also received an MBA degree from the Kellogg School of Management at Northwestern University.
Executive Vice Chairman and General Manager of Petra Systems MENA
Mr. Yarub Qudah is the Executive Vice Chairman and General Manager of Petra Systems and is responsible for the MENA region.
Prior to Petra Systems, Mr. Qudah was the Chief Executive Officer of the Jordan Enterprise Development Corporation 2006-2014. As CEO of JEDCO, Mr. Qudah was responsible for building relationships with the public and private sectors, coordinating with international donors, raising capital for SME finance initiatives, executing JEDCO's mandate as Jordan's leading institution for developing and supporting economic enterprises; and providing strategy, policy, and advocacy support to economic sectors.
Prior to JEDCO, Mr. Qudah founded the Jordan Upgrading and Modernization Program (JUMP), the first industrial SMEs development program in Jordan. Prior to JUMP, Mr. Qudah was the founder and initiator of 2 venture capital funds in Jordan co-funded by Jordanian government as well as founder of Jordan Innovation Network (JIC).
Mr. Qudah was appointed by a Royal Decree as the Vice Chairman of the Board of Trustees for King Abdullah II Fund for Development (KAFD) 2012-2014.
Michael D. Levi
Vice President of Marketing and Business Development
Michael Levi is the Vice President of Sales and Marketing for Petra Systems and has over 18 years experience launching advanced technologies and companies across the Renewable Energy, Smart City, Water Generation, EV, and Supply Chain Management industries.
Prior to joining Petra Systems, Mr. Levi founded L1CG, a consultancy specializing in marketing, sales and business development strategy and execution services. Prior to L1CG, Mr. Levi was the Vice President of Product Management, Applications Engineering and Worldwide Marketing for Satcon Technology Corporation. Prior to Satcon, Mr. Levi was the Director of Solution Strategy at i2 Technologies, a Global Supply Chain Software and Services Solutions Provider.
Mr. Levi received his Masters Degree in Business Administration from Pepperdine University and Bachelor of Arts Degrees in History and Anthropology from Lake Forest College.
Vice President of Caribbean Sales
Michael Feeley is the Vice President of Caribbean Sales for Petra Systems and has over 29 years experience across next generation technology companies both in the regulated and deregulated market space.
Prior to joining Petra Systems, Mr. Feeley was the Sr. Director of Utility Sales for Satcon Technology Corporation, growing that segment of the business to over $53 million in annual revenue. Prior to Satcon, Mr. Feeley was the Sr. Director of Utility Sales at EnerNOC, a leading demand side management company, where he managed the commercial development of utility specific demand response programs and services. Prior to EnerNOC, Mr. Feeley has held management positions with Usource, TXU Energy, Green Mountain Energy, Green Mountain Power, and Florida Power Corporation.
Mr. Feeley received his Bachelor of Science Degree in Economics from the University of South Florida.
Vice President of Sales USEC
Matt Short is the Vice President of Sales in the Northeast Region for Petra Systems. Mr. Short has 12 years of business development, operations and leadership experience in the energy and construction industries in the Eastern United States.
Prior to Petra Systems, Mr. Short was an Account Executive for Southland Energy where he worked with Federal clients and utilities to develop large scale financed energy efficiency and renewable energy projects. Prior to Southland Energy, Mr. Short was Regional Sales Manager for Johnson Controls in their Building Efficiency and Energy Solutions business where he managed a team that developed and executed energy savings performance contracts in the Mid-Atlantic region. Prior to Johnson Controls, Mr. Short was President of CW Hurt Contractors, a leading commercial construction firm in Charlottesville VA.
Mr. Short received his Masters of Business Administration from the University of Virginia, Darden School of Business and his Bachelors of Arts in Environmental Sciences from the University of Virginia.
Vice President of Finance, Corporate Controller and Treasurer
Anthony Pawelec serves as Petra Systems Vice President of Finance, Treasurer and Corporate Controller. Mr. Pawelec is an experienced financial executive with more than 25 years of experience across various roles and industries, including technology, renewables and financial services. As Vice President of Finance at Petra, Mr. Pawelec is responsible for maintaining the financial infrastructure and policies of the company including, treasury, accounting, reporting, financial planning and tax.
Prior to joining Petra, Mr. Pawelec served as Corporate Controller of Piqqual, a fabless semiconductor company specializing in RF tuners. Prior to Piqqual, Mr. Pawelec served as Division Controller of the Broadband Access business unit of Conexant Systems, a fabless semiconductor company, where his group specialized in designing DSL and wireless communication solutions. Prior to Conexant, Mr. Pawelec held various financial roles at multiple companies in technology and financial services.
Mr. Pawelec holds a Bachelor of Science in Accounting from Montclair State University and an MBA in Finance from the New York University Stern School of Business.